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Plan a campaignRide with MOVOS

MOBILE DIGITAL OUT-OF-HOME · CANADA’S MAJOR CITIES

Three-sided LED screens on the delivery riders already moving through the city. The ad changes with the block. Every play is logged, located and counted.

Plan a campaignRide with MOVOS
Fleet partners
  • THREE-SIDED LED
  • GEO-TRIGGERED CREATIVE
  • COUNTED, NOT GUESSED

02THE GAP

A billboard sits in one spot, so you pay for that spot around the clock, even though the people you want are only near it part of the day. Delivery riders already move through the same neighbourhoods all day. Right now that moving surface shows a printed logo and reports nothing.

  • Static billboard

    Stuck in one place. Same message to everyone. You pay all day, whether your buyer walks by or not.

  • Rider bags today

    Already moving through Yorkville, King West and the core. A printed logo that shows nothing and reports nothing.

  • MOVOS

    The same bag becomes a screen. It changes the ad based on where the rider is and counts how many devices were nearby to see it.

  • 3faces per unit
  • ~5,000 nitsreadable at noon
  • 0holes drilled

03CONTEXT

Same bag, same rider, fourteen minutes apart. Two advertisers, each reaching the crowd that fits what they sell.

Demo data

RIDER CROSSES 3.2 km · ~14 min

ZONE A · YORKVILLE · 12:40

premium · retail · lunch

FOOTFALL INDEX
78
DEVICES IN RANGE / PLAY
64

ZONE B · FINANCIAL DISTRICT · 12:54

office · quick-service · lunch rush

FOOTFALL INDEX
92
DEVICES IN RANGE / PLAY
118

04THE SYSTEM

The screen is the surface. The system is the product.

Render of a rider seen from behind, with a MOVOS unit on the delivery bag behind the seat. The screens show a demo ad for NORTHLINE RUNNING.

RENDER· ASSY MV-UNIT-01· FACES ×3· P3Demo creative

  1. 01

    Locate

    GPS is matched to a geofenced zone.

  2. 02

    Profile

    The zone carries live context: time, footfall, weather, nearby venues.

  3. 03

    Swap

    The rules engine picks the campaign booked for that context and pushes it to all three faces.

  4. 04

    Count

    Presence sensing tallies nearby devices during the play and de-duplicates them into a relative index.

  5. 05

    Report

    Plays land in the advertiser dashboard with where, when and how many.

How it works

05HARDWARE

  1. 01Sealed acrylic facesAnti-glare, sealed to IP65.
  2. 02Outdoor LED panels ×3P3 outdoor SMD, up to about 5,000 nits.
  3. 03Panel controllerDrives all three faces in sync.
  4. 04MOVOS edge unitGPS · LTE · rules engine · presence sensing
  5. 05Swappable LiFePO4 batterySwaps in seconds at dispatch.
  6. 06Slim alloy mountClamps onto the existing bag. No drilling.

~45 min

Install

0

Holes drilled

2

Frame sizes

1

Tool

See the hardware

06DAY / NIGHT

Each unit dims by ambient light and time of day: up to about 5,000 nits in direct sun and around 40% after dark. It’s readable when it counts, never glaring, and the battery lasts through the shift.

TIME 12:00BRIGHTNESS 100%
NOON
TIME 00:00BRIGHTNESS 40%
MIDNIGHT

07MEASUREMENT

Every play is logged with where it ran, when, and how many devices were in range. Phones randomize their identifiers, so we report a relative index, not a headcount, and we publish exactly how it’s calculated.

  • Aggregate only. No names, no ad IDs, no retargeting off the street.

  • Proof of play for every spot.

  • Method disclosed to every buyer.

How we measure

08LIVE

Plays by zone, peak hours and a full play log, live while your campaign runs and in a report when it ends.

Demo data

Three ways in

  • Advertisers

    Reach the block, not the whole city.

    Plan a campaign

  • Riders

    Get paid for the streets you already ride.

    Apply

  • Fleets

    New revenue from kilometres you already cover.

    Partner with us

09TORONTO FIRST

We’re starting where the riders already are: Toronto’s core, with zones drawn by neighbourhood and tuned with pilot data. Canada’s other major cities come next.

Launch zones

  • Yorkvillepremium · retail · lunch
  • The Annexstudents · dining · culture
  • Kensington–Chinatownmarkets · dining · students
  • Queen Westretail · nightlife · culture
  • King Westnightlife · dining · tech
  • Entertainment Districtevents · nightlife · tourism
  • Financial Districtoffice · quick-service · lunch rush
  • St. Lawrence–Distillerymarkets · tourism · dining
  • Liberty Villagecondos · tech · dining

Next cities

  • MONTRÉAL
  • VANCOUVER
  • CALGARY
  • EDMONTON
  • OTTAWA

FAQ

AdvertisersHow is this different from a billboard?

A billboard shows the same ad in one spot all day. MOVOS screens move with riders through the neighbourhoods you pick, and the ad changes with the zone and the hour. Every play is logged with where it ran, when and how many devices were in range.

AdvertisersWhat does a pilot cost?

Pilot pricing is quoted per zone and daypart.

AdvertisersCan I see where my ad ran?

Yes. You get a live dashboard while the campaign runs and a full play log when it ends: every play, with where, when and the in-range index.

EveryoneDo the screens track people?

No. MOVOS counts people; it doesn’t track them. Units tally nearby devices during each play and report a relative index, not a headcount. No names, no ad IDs, no retargeting off the street.

RidersDo I have to change my routes?

No. Ride your normal shifts. The screen picks the ad based on where you already are.

RidersHow much will I earn?

We pay you while the unit is on and running.

FleetsWho installs and maintains the units?

We do. Install takes about 45 minutes per bag with one screwdriver and no drilling, and MOVOS maintains the units.

EveryoneWhere do you operate?

Toronto first, starting in the core: Yorkville, the Annex, the Financial District, King West and the neighbourhoods around them. Montréal, Vancouver, Calgary, Edmonton and Ottawa come next.

START WITH ONE ZONE.

Book a Toronto pilot. Pick the neighbourhoods and hours that matter to you, and we’ll send a plan within two business days.

Plan a campaignTalk to us